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When he’s not directing national advertising campaigns or inspiring designers,
Carlos has crafted his own story as an accomplished photographer and
fine artist. His award-winning paintings and photographs have been shown
across the globe. In 2019, his series of photos “The magic world of paper”
received a SILVER Award from the worldwide renown Graphis. and additional
GOLD Awards in 2020 and 2021. And his photography of pencils have
won multiple Gold Awards and twice Best of Show at Trierenberg Super
Circuit Austria, the largest photo art contest in the world, from 2019 to 2022.
One of his latest works features a multi-award wining animated short video
based on his pencils, called “Doodle”, produced with a team led by his son
Mo Caicedo.
The three-time David Ogilvy Award Winner knows the power behind a compelling
story. After all, he did begin his graphic design and advertising career
as a writer. Born in Colombia, Carlos studied the humanities before finding
his calling in design and photography. Through honest, authentic visuals and
his ability to speak both to the heart and the mind, Carlos creates narratives
that make meaningful connections with his multiple audiences.
During his many years in advertising, Carlos called industry giant Ogilvy
home for 25 years, working on such brands as American Express, Hershey,
Shell, and Huggies. After leaving Ogilvy, he became Head Creative Director
of the in-house agency at GAF. During his tenure, Carlos and the creative
team have won more than 400 GDUSA awards. Carlos’s other related awards
include the Clio, Effie, London International Award, Communication Arts,
and Art Directors Club of New York.
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